A Roblox marketing campaign with guaranteed results

We launch your branded game in 7 weeks — you play the prototype in just 14 days. We bring 1,000,000 new players and lift brand awareness by 10%. If we miss — we fix it at our own cost. All we need from you is 30 minutes a week.

Get a free concept

Concept in 24 hours · 5 questions · 5 minutes

See our cases
  • 14 daysand you are already playing the prototype
  • 7 weeksto the launch of your game
  • 1,000,000new players, guaranteed

What you get

Three results.
Each one guaranteed

Roblox is a platform where millions of kids and teens play games made by others every day. We build your brand’s own world there and are contractually responsible for the result

01

Your game in 7 weeks

In just 14 days you play a working prototype — long before launch

Guarantee: we pay a penalty for every day of delay caused by us

02

1,000,000 new players

Unique players from the regions we agree on. We use guaranteed Roblox promotion tools

Guarantee: we keep promoting until the targets are met

03

+10% brand awareness

Proven with numbers: we measure Brand Lift — how much awareness and liking of your brand grew

Guarantee: no +10% — we add one round of improvements to the game for free

How the project goes

  1. Before start We prepare the approval docs: spec, plan, budget
  2. Start Contract and first payment — 50%
  3. Day 14 You play the game prototype
  4. Week 7 We launch the game on Roblox
  5. Promotion Second payment and 1,000,000 players
  6. Final A full results report

What we need from you

  • A contract and on-time paymentand we are ready to go
  • 30 minutes a weekfor a call at a time that suits you
  • We prepare the documentsfor your internal approval

About Filipchik Studios

Results-driven marketing for young audiences

Since 2023 we have helped brands reach kids, teens and young adults where they spend their time — in Roblox games. And we measure how it affected the brand

  • 0M visits to games by our team members
  • 0% average player rating of our games
  • 0% of projects delivered ahead of schedule

Cases

Games already played by hundreds of thousands of people

Kari KIDS

Launched
November 2023
Concept
Pena Agency
Game production
Filipchik Studios

A national toy retailer launched a whole universe of 4 games on Roblox: a monster arena, racing, a winter game and a city mayor simulator. Coins earned in the game can be spent on real toys in Kari stores — online and offline.

  • 1,000,000visits since launch
  • 83%positive player ratings
  • 24.4%come back within a week
Play on Roblox

Victory Parade

Launched
May 2025
Client
VK
Concept and production
Filipchik Studios

Commissioned by VK for the 80th anniversary of Victory, we created an in-game event with three maps: Moscow 2025, Saint Petersburg 2025 with ships on the Neva, and Moscow 1945 — a reconstruction of the first parade. Players completed quests, collected items and joined mini-games.

  • 250,000visits during the event
  • 95%positive player ratings
  • 19,000added the game to favorites
Event ended

The game was a two-week event and is now closed to visitors

Free

A game concept for your brand in 24 hours

Answer 5 questions in 5 minutes, and we will send you:

  • a game idea your audience will love: story and mechanics
  • a preliminary estimate of cost, timeline and guarantees
  • an honest answer if we see no potential in the project
Get the concept
  1. 1You fill in a short form5 quick questions about your brand and goals
  2. 2An expert designs a game conceptfor your audience and objectives
  3. 3You receive the conceptvia your preferred channel within 24 hours

Already have a brief?

Send it over — we will prepare a preliminary estimate of cost, timeline and production plan

Send a brief for estimate

Reviews

What our clients say

I worked with the immersive marketing agency Filipchik Studios on a virtual space for the Kari Kids brand.

The Filipchik Studios team showed strong professional skills in delivering the project and the marketing activations that followed. They were always in touch and made changes quickly.

The team left an exceptionally positive impression. They were always open to communication and created a great working atmosphere.

Denis Sigutin Founder of PENA AGENCY, IDEA PROMOTION, ASAP BANNER, PENA PRODUCTION

I want to highlight the professionalism of the team, who, in my opinion, pulled off a technological miracle.

In literally a few days they built an engaging corporate game world on Roblox for our customers — a map packed with activities, a rating system and completion rewards.

They also created a Kuti Katai cycling HQ where we placed our photos, ride videos, coach profiles and event announcements.

Pavel Smaglo Creative director of Kuti Katai, the largest all-season rental chain in the Moscow region

The Filipchik Studios team did the impossible: in just one month they built a large-scale project for the 80th anniversary of Victory — three big maps, quests and mini-games.

All 250,000 players came organically, with no paid traffic.

On the last night before release we needed changes — through no fault of the studio. The team handled everything quickly, and the launch went out on time. Many thanks for the professionalism and reliability!

VK team Client of the Victory Parade project on Roblox

FAQ

Frequently asked questions

Didn’t find an answer? Write to us — we reply within one business day

info@filipchikstudios.com
How much does a game cost?

Game development starts from $97,000; the final price depends on the task. We give the exact price after the free concept, once the idea, scope and guarantees are clear. Payment is split in two: 50% before development starts and 50% after the game launches, before promotion begins.

What if you miss the deadline?

We pay a penalty for every day of delay caused by us — it is written into the contract. So you can see progress, you play the game prototype in just 14 days.

What if there are fewer than 1,000,000 players?

We use guaranteed Roblox promotion tools, so we know in advance how many players we will bring. If the target is still not met, we keep promoting the game at our own cost. You see all advertising statistics yourself.

What is Brand Lift and how do you measure it?

Brand Lift shows how the game changed attitudes towards the brand: awareness, liking, purchase intent. We run a comparative survey of 200 people — those who played and those who didn’t — and compare the answers. Our target is +10% brand awareness. If it is not reached, we add one round of improvements to the game for free.

How much time will our team need to spend?

About 30 minutes a week for a call at a time that suits you. We prepare the contract, technical spec, roadmap, budget and the full document pack for your internal approval.

What is included after launch?

Three months of technical support, anti-fraud protection, a referral system and player retention mechanics. At the end — a full results report.

Can players win prizes in the game?

Yes. As prizes we give out free UGC items (Free UGC) — branded clothing and accessories for avatars. We do not give out free Robux.

Can you handle all of the promotion?

Yes. On request we deliver a full campaign package: we buy ads from bloggers and streamers, produce promo videos and run a PR campaign. These are additional services priced separately — but everything is built around the specifics of promotion on Roblox and works for your game’s results.

Do you work with agencies?

Yes. Send us your client’s brief — we will prepare an estimate of cost, timeline and production plan and walk you through it at a meeting with the studio founder. Send a brief or email us at info@filipchikstudios.com

Can you improve a game another team built?

Yes. If you’ve already launched a game with another studio, we’ll take it over and keep developing it: new mechanics, content and events that keep players coming back